There are more than 356 million users on Spotify who know that listening is everything. The new feature is accessible via the Spotify for iOS application and it comes with six different in-app experiences.

“‘Only you’ celebrates the uniqueness of each listener through fun stories that highlight the diverse tastes and interests across our global community,” Neal Gorevic, global head of consumer marketing at Spotify, said.Spotify announced today a new global campaign called “Only You,” an in-app experience with personalized playlists to celebrate its users’ uniqueness. It was created by Astrid Andujar, Andrew Lindsay, Colette McIntyre, Carolina Perez Siam, Edward Yeung, Noel Yeo and Gabrielle Westfield, and directed by Similar But Different through Division7. The campaign launched yesterday (2 June), alongside personalised playlists, digital and outdoor activity. “Harry Styles has over 34 million monthly listeners on Spotify, but only you could play Adore You 15 times in a row while cramming for finals,” an ad supporting the experience declares while a hardworking listener stares intensely at people dressed like the former One Direction member. The in-app experience also includes an audio birth chart – which features each consumer’s top artist over the past six months (sun), their most emotional artist (moon) and an artist they’ve recently connected with (rising) – as well as three artists they would invite to a dinner party.

Spotify has launched a data-focused campaign celebrating the uniqueness of its 356 million users.Ĭreated in-house by Spotify, “Only you” features genres, songs and artist pairings that are unique to each listener.

Where to find spotify only you